Founded in 2018 as an independent marque under Chery Automobile, Jetour specialises in the “Travel+” market segment. It attained full parallel‑brand status alongside Chery in 2021.
Guided by its brand proposition “Define Your Journey with Action”, Jetour builds versatile SUVs and travel‑focused models renowned for ample cabin space, comprehensive specs and great value‑for‑money. As of end‑2024, total global sales surpassed 1.5 million units, covering export markets across 65 countries and regions.