BYD Group's million-yuan premium NEV brand, officially announced in November 2022, built on the philosophy of “Safety, Performance, Experience,” with a logo inspired by the oracle bone script character for “electricity”.
All models feature the “e⁴” quad-motor independent drive platform and DiSus intelligent body control systems, enabling emergency flotation and stable driving after tire blowouts. The lineup covers rugged off-road (U8/U8L), pure electric supercar (U9), and luxury flagship sedan (U7), priced from RMB 600,000 to 2 million, sold through direct-operated channels in over 40 cities.