A HIMA (Harmony Intelligent Mobility Alliance) brand jointly created by Huawei and Chery, launched in November 2023; vehicles are manufactured by Chery with Huawei smart cockpit and ADAS, targeting the mid-to-high-end smart sedan and SUV market. The first model Luxeed S7 is a high-performance spacious smart sedan, followed by the Luxeed R7 coupe SUV featuring Huawei ADS 3.0 advanced driving and Tuling platform.